This is an illustrative example project, built to demonstrate our approach — not an actual client engagement.
Bay Path Grooming had been open for six years, relying almost entirely on word of mouth. Their website — built years earlier on a template — had no mobile-friendly booking path, listed no pricing, and hadn’t been updated since launch. Their Google Business Profile had never been claimed, meaning none of their photos, hours, or services showed up correctly in local search.
Prospective customers searching “dog groomer near me” in their area were finding competitors first — not because those competitors were better groomers, but because their digital presence was actively working while Bay Path’s wasn’t.
Starting with a full Digital Footprint Audit, we identified the specific leaks: a 6-step booking process, no visible pricing, an unclaimed GBP listing, and inconsistent business information across the few directories where it appeared at all.
Splitting "Full Groom," "Bath & Brush," and "Nail Trim" into separate pages let each one target its own specific search terms, rather than competing against itself for a single broad keyword.
Bay Path was initially hesitant to list prices, worried it might scare off leads. We recommended it anyway — the audit showed people were calling just to ask "how much," then not calling back. Removing that friction mattered more than keeping pricing vague.
Visitors don't always scroll back up to act. Keeping the booking button visible throughout the page reduces the chance of losing an interested visitor to simple scroll fatigue.
Most visitors were arriving on mobile; the desktop layout was treated as the secondary design pass, not the primary one.
Since this is an illustrative example rather than a completed real engagement, we're not listing fabricated numbers here. In a real project like this, the metrics we'd track before and after include the four items shown here.
This is the kind of before/after data a real Bay Path case study would include once metrics are available.