This is an illustrative example project, built to demonstrate our approach — not an actual client engagement.
Whisker Wheels is a one-van mobile grooming business with a loyal customer base, but all booking happened through Instagram DMs. Messages were frequently missed during grooming appointments, there was no way for a customer to see actual availability, and double-bookings happened more than once.
The business had outgrown DM-based scheduling, but hadn’t yet looked into a dedicated system.
A focused Digital Footprint Audit identified booking as the single biggest leak — not website design, not local SEO. Based on that, the engagement was scoped narrowly and intentionally:
Given the business runs from one van with a manageable weekly volume, a lightweight booking form matched the actual scale of the business better than an over-built scheduling platform designed for multi-staff salons.
The audit showed booking friction was the actual problem — not the website itself. Scoping the engagement narrowly kept cost proportional to the actual issue, rather than upselling unnecessary work.
Since the entire goal was "get booked," every touchpoint — Instagram bio, website, confirmation message — pointed to the same single booking link, rather than splitting attention across multiple contact options.
As with the Bay Path example, this is illustrative rather than a completed real engagement, so no fabricated numbers are listed. In a real project like this, we'd track the three items shown here.
This is the kind of before/after data a real Whisker Wheels case study would include once metrics are available.